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2015 | OriginalPaper | Buchkapitel

Attitude, Quality and Satisfaction Toward Distributor Brands in Durable Goods: The Influence of Consumers’ Price Consciousness

verfasst von : Eva María Caplliure, Rafael Curras-Pérez, Maria José Miquel, Carmen Perez-Cabañero

Erschienen in: Advances in National Brand and Private Label Marketing

Verlag: Springer International Publishing

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Abstract

This study analyzes how consumers’ general attitude towards distributor brands, the perception held by the individual on the quality differences between distributor and manufacturer brands, as well as the anticipated satisfaction with the product are key variables for explaining the intention to purchase durable goods with distributor brands. As a significant contribution the influence of consumers’ price consciousness as a moderating variable is tested.

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Vorheriges Kapitel Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach

Nächstes Kapitel Loyalty to Private Labels/National Brands and Prices Paid: Are Highly Loyal Customers Paying More?

We use the terms Distributor Brand to include in the same concept all the strategies develop by the distributors to sell their own products, i.e., Store Brands and Private Labels.

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Titel: Attitude, Quality and Satisfaction Toward Distributor Brands in Durable Goods: The Influence of Consumers’ Price Consciousness
verfasst von: Eva María Caplliure
Rafael Curras-Pérez
Maria José Miquel
Carmen Perez-Cabañero
Verlag: Springer International Publishing
Buch: Advances in National Brand and Private Label Marketing
Print ISBN: 978-3-319-20181-8

Electronic ISBN: 978-3-319-20182-5

Copyright-Jahr: 2015
DOI: https://doi.org/10.1007/978-3-319-20182-5_18