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Erschienen in:
2019 | OriginalPaper | Buchkapitel
18. Brainstorming
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Abstract
Brainstorming is a group discussion technique used to generate new ideas or solutions related to a goal or a problem. A brainstorming session has a facilitator who welcomes all ideas and records them as they are offered. Participants quickly and spontaneously state their ideas in a manner that evokes kernels of corn being popped. The group avoids evaluating or critiquing the ideas during the brainstorming session. The facilitator helps the group to avoid planning or determining how the ideas will be implemented. Brainstorming sessions may be time-boxed or terminated when there are no more ideas to offer (or kernels of corn to pop). For a successful brainstorming session, establish ground rules such as: