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Erschienen in:
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2016 | OriginalPaper | Buchkapitel

Bringing Online Visibility to Hotels with Schema.org and Multi-channel Communication

verfasst von : Anna Fensel, Zaenal Akbar, Ioan Toma, Dieter Fensel

Erschienen in: Information and Communication Technologies in Tourism 2016

Verlag: Springer International Publishing

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Abstract

Now more than ever, it is becoming critical for businesses in the tourism industry to have a strong online presence. In order to achieve this goal, the proper use of multiple communication technologies and channels is crucial. This includes semantic annotations that can be understood by search engines, scalable multi-channel publishing, and feedback collection. We present our approach to improve touristic service providers’ online visibility with techniques comprising modelling by means of ontologies, particularly, schema.org, as well as multi-channel communication. Having implemented the approach for Tourismusverband (TVB) Innsbruck und seine Feriendörfer as well as hotel pilots, we describe how the above mentioned technologies are being used to achieve the set goal. Our findings and results show that already in the first few weeks of deployment, with eventual decrease of human social media work power in times, the use of schema.org and multi-channel communication solutions by a typical hotel increased its website visibility by 20 %, and the leads generated by social media platforms by up to 40 %.

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Nächstes Kapitel Automatic Persistent Personalization of Ads in Tourism Websites
Fußnoten
3
Renate Leitner (TVB Innsbruck) and Anna Fensel (University of Innsbruck). “#Love Innsbruck# Ein Erfahrungsbericht”, Mayrhofen, Austria, 16.05.2014, TourismFastForward Conference (www.​tourismfastforwa​rd.​com; Tourismus2020 in the past). Video of the talk: https://​www.​youtube.​com/​watch?​v=​N34fq_​frz6A
 
Literatur
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Metadaten
Titel
Bringing Online Visibility to Hotels with Schema.org and Multi-channel Communication
verfasst von
Anna Fensel
Zaenal Akbar
Ioan Toma
Dieter Fensel
Copyright-Jahr
2016
Buch
Information and Communication Technologies in Tourism 2016

Print ISBN: 978-3-319-28230-5

Electronic ISBN: 978-3-319-28231-2

Copyright-Jahr: 2016

DOI
https://doi.org/10.1007/978-3-319-28231-2_1

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