Building Trust in Asian Business

The World Economic Forum unveiled a survey on perceptions of trust prior to its 2003 Annual Meeting in Davos, when its chosen theme was ‘Building Trust’. The survey results show clearly that the level of trust worldwide is fading: ‘We are more distrustful than ever of our leaders and our [elected] governments whether it be as a parliament or a congress. It follows generally that we do not think we are being “governed by the will of the people”. The highest levels of trust worldwide are enjoyed by the armed forces, non-government organisations, and the United Nations’ (World Economic Forum, 2003).