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2018 | Buch

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Building Your Online Store With WordPress and WooCommerce

Learn to Leverage the Critical Role E-commerce Plays in Today’s Competitive Marketplace

verfasst von: Lisa Sims

Verlag: Apress

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

Teaches you all about e-commerce and how to create your own online shop using WordPress and WooCommerce. Regardless of a business’s size, e-commerce helps level the playing field, increases a business’s exposure, allows companies to reach customers globally, and streamlines the fulfillment process. In the past, e-commerce websites were expensive, technically difficult, and time-consuming to create but not anymore.

WordPress and WooCommerce together are a complete e-commerce solution that can be used to sell both physical and digital products online. You'll learn how to install WordPress and how to plan your e-commerce solution with WooCommerce as well as install, create, secure, test, and market a sample online store.

Save time and money by planning your own e-commerce strategy without paying expensive consultants. Increase your brand and products’ or services’ exposure to your target customers, and increase sales by offering target customers the ability to purchase products online as well as reach potential customers globally.

What You'll Learn

Plan an effective ecommerce strategy

Choose a payment merchant and which products or services to sell online

Secure your store and add products, descriptions, categories, images, and prices

Maintain and expand your online store with WooCommerce extensions

Who This Book Is For

Ideal for entrepreneurs and small business owners who know their products (physical or digital), but lack the technical background and skills to setup an online store to sell their products and services.

Inhaltsverzeichnis

Frontmatter

Chapter 1. Introduction to E-commerce

Abstract

Online store. Online payments. Mobile commerce. Contrary to what you might think, e-commerce didn’t burst onto the scene overnight. It has been around in various forms for years and improves daily. Before we can truly celebrate the present and future e-commerce accomplishments, it’s a good idea to look back and review its history.

Lisa Sims

Chapter 2. Planning Your E-commerce Strategy

Abstract

In the previous chapter, you gained a better understanding of e-commerce and its impact on local and global economies as well as local businesses. E-commerce retailers such as Amazon.com, eBay, and Walmart.com have dominated the virtual marketspace and changed how consumers shop and how enterprises conduct business. You also learned more about its history than you probably wanted to know, but it helped you understand the foundation upon which the e-commerce that we know today is based. After reviewing its history and its current state, there is no denying that advances in technology have brought us to a place many never thought was possible. By now, you probably have already determined that you need to add e-commerce to your business, but you still might be unclear as to how to do that. Where should you begin?

Lisa Sims

Chapter 3. Overview of WordPress

Abstract

WordPress? What in the world is it? What do you do with it? Is it contagious?

Lisa Sims

Chapter 4. WooCommerce for E-commerce

Abstract

What is the simplest way to accept credit and debit cards online?

Lisa Sims

Chapter 5. E-commerce Themes

Abstract

Before adding any products to an online store powered by WordPress and WooCommerce, WooCommerce must first be installed. Chapter 4 provided an illustrated overview of the WooCommerce installation process. Now that WooCommerce is installed, what’s next? The next step is to think about the online store’s first impression to potential customers.

Lisa Sims

Chapter 6. Creating Your Online Store

Abstract

In Chapter 5, you learned about e-commerce themes, their benefits, and how they can help your business create an attractive online storefront. You also reviewed the features that you should consider before selecting a theme. Not all themes are created equal, and not all themes serve the same purpose. It is good practice to choose a theme from a category that closely matches your business’s industry. Since we will be using WooCommerce to create your online store, we look at the Storefront theme, which is the default theme for WooCommerce and how it can help set up your online store and extend its features with its popular extensions.

Lisa Sims

Chapter 7. Securing Your Online Store

Abstract

In the previous chapter, The WooCommerce Setup Wizard was illustrated along with how to configure its settings within the WordPress Dashboard according to a store’s specifications. It also explored how to add products and services to a WooCommerce store as well as assign them to the appropriate categories along with other inventory management settings. Throughout the chapter, many e-commerce best practices were discussed to help give visitors and customers a pleasant and memorable shopping experience.

Lisa Sims

Chapter 8. Testing Your Online Store

Abstract

In the previous chapter, the importance of securing an online store was discussed along with practical ways to implement security. When implementing security, it should always be a top priority because not only is it a legal obligation, but also consumers expect companies that they conduct business with to protect their personal and financial information. Companies who do not comply with the latest security measures can quickly lose customers as well as go out of business. Depending on the business’s size, the consequences can be devastating.

Lisa Sims

Chapter 9. Marketing Your Online Store

Abstract

The last chapter addressed various ways to test an online store for potential errors before it launches. Properly testing an online store with multiple users is considered a best practice and helps catch errors that might be missed by a single user. Once all testing has been completed and all errors corrected, the online store can be launched.

Lisa Sims

Chapter 10. Maintaining Your Online Store

Abstract

Chapter 9 discussed various strategies for marketing an online store. Without a well-planned marketing strategy, it can be difficult for potential buyers to know an online store exists as well as for store owners to achieve some of their short-term and long-term goals. No matter how great a product selection an online store might have, marketing is still one of the key components to any successful business’s success.

Lisa Sims

Backmatter

Titel: Building Your Online Store With WordPress and WooCommerce
verfasst von: Lisa Sims
Verlag: Apress
Electronic ISBN: 978-1-4842-3846-2
Print ISBN: 978-1-4842-3845-5
DOI: https://doi.org/10.1007/978-1-4842-3846-2