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Erschienen in:
2023 | OriginalPaper | Buchkapitel
4. Business and Management Perspective
verfasst von : Josef Baker-Brunnbauer
Erschienen in: Trustworthy Artificial Intelligence Implementation
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Abstract
To build the bridge from academic research to companies that develop and use AI technologies for their product, service, or customer experience, this chapter focuses on C-level perspective. Section 4.1 describes the current state of AI implementations. Therefore, an international management report shows that most of the companies that have invested in AI did not get any impact from it up to now. Another aspect is that difficulties in generating value from AI are organizational and not technologically based. Another literature research outcome shows that companies with a clear AI focus on data and technology are gaining less value than those who actively align AI owners, process owners, and business owners. Also, companies with an AI IT focus generate less value than those with a broad strategic focus.
Section 4.2 goes deeper into business strategy. It describes that an increasing number of managers see AI not only as an opportunity, but they also define it as a strategic risk, which has been increasing over the last years. The two important strategic approaches are integrating AI with strategic digital initiatives and the AI focus on revenue generation instead of cost reduction. For the future, management needs to focus on human resource and talent strategy to ensure the development of AI systems. Section 4.3 gives an overview of some C-level statements about their AI implementation experience and status.