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Foundations of Media Management Kapitel lesen Erstes Kapitel lesen

2020 | OriginalPaper | Buchkapitel

8. Business Models and Value Creation in the TV Market

verfasst von : Prof. Dr. Bernd W. Wirtz

Erschienen in: Media Management

Verlag: Springer International Publishing

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Abstract

In past decades, the television has progressed to become one of the most important and most high-powered media (Wirtz and Schwarz 2001). The US-American TV market has assumed a leading position through the development of television into its modern journalistic, social, and economic meaning. Hence, the United States is considered the most important television market worldwide. Before the background of the advancing globalization and the converging industrial sectors, the television plays a central role, in particular in competition of the market-dominating multinational media groups (Wirtz and Elsäßer 2016).

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Vorheriges Kapitel Business Models and Value Creation in the Movie Market
Nächstes Kapitel Business Models and Value Creation in the Radio Market
Fußnoten
1
See also for the following chapter Wirtz (2011b) and Wirtz (2019b)
 
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Metadaten
Titel
Business Models and Value Creation in the TV Market
verfasst von
Prof. Dr. Bernd W. Wirtz
Copyright-Jahr
2020
Verlag
Springer International Publishing
Buch
Media Management

Print ISBN: 978-3-030-47912-1

Electronic ISBN: 978-3-030-47913-8

Copyright-Jahr: 2020

DOI
https://doi.org/10.1007/978-3-030-47913-8_8