Business Resilience and Digital Technology in the Post-Pandemic Era

The concept of ESE (or “entrepreneurial self-efficacy”) has been increasingly central to the study of entrepreneurship in recent years. The study surveyed 382 business owners across four provinces in Peru, with the aim of analyzing and gauging the impact of the five ESE aspects on the commercial success of micro- and small firms. The analysis was performed in SmartPLS 3.3. Business success for micro- and small enterprises was found to be positively impacted by ESE characteristics. It was also determined that the promotion of an inventive atmosphere contributed less to the improvement in company results than the dimension of establishing interactions with ESE investors.

The study aimed to explore the link between resilience and job performance in the Superior Court of Justice of Ancash, Peru. This research followed a quantitative, correlational approach and employed a non-experimental, cross-sectional design. Data was collected through surveys from 415 male and female employees in various roles within the court. The results showed that 45.1% had a moderate level of resilience, while 46.5% displayed a moderate level of professional success. Similarly, 53.3% demonstrated a moderate level of innovation. Satisfaction levels were reported at 45.8% moderate, efficiency at 36.1% high, growth at 41.7% moderate and productivity quality at 46.5% moderate. The analysis revealed a significant positive relationship between resilience and job performance, supported by a Chi-square value of 136.192 (with 4 degrees of freedom and a significance level of 0.000). It is concluded a strong correlation between these variables in the Superior Court of Justice of Ancash, Peru.job performance variables in the context of the Superior Court of Ancash, Peru.

Gesture recognition has gained significant traction in the fields of computer vision and machine learning, offering users a natural and intuitive means of interacting with robots and system interfaces without the need for additional equipment. The primary objective of gesture recognition within human-computer interaction (HCI) is to develop systems capable of identifying specific human gestures and utilizing them for conveying information or controlling devices. To accomplish this, hand gesture interfaces based on visual input necessitate swift and highly precise hand detection alongside real-time gesture recognition. This article presents a comprehensive solution utilizing machine learning algorithms that can be universally applied to a diverse range of real-time gesture recognition systems for human-computer interfaces. The proposed system facilitates controlling the LED light, enabling users to switch it on or off based on the recognition of hand gestures.

Recessions have been a constant feature of contemporary economic history as the global economic downturn affects the majority of nations at the moment. Human resource management (HRM) has been further tested by the global economic downturn and the contraction of enterprises, necessitating a rethinking of how organizations interact with their workers in terms of value addition, staff reduction, skill enhancement, and the introduction of multitasking. Companies that are struggling to stay afloat in the face of the global economic slump are not likely to invest much on their human resources. The economic crisis may be a bad time for many, but for firms with solid financial footing and attractive business models, it provides crucial chances to enhance their human resource management skills and prepare themselves for the eventual comeback. Governments, the commercial sector, and labor unions in developing nations face unique problems from the current form of globalization, which is biased toward wealthy countries. “Meltdown” and “downturn” are the result of Western economies’ insatiable need for growth and their stubborn refusal to let emerging nations have a say in establishing the international economic framework. Hence, this research takes a strategic approach to HRM in order to tackle these one-of-a-kind problems.

Since the definition of quality healthcare varies among consumers, experts, managers, policymakers, and payers, the main objective of this study is to provide a description of good healthcare that reflects the needs and expectations of all relevant stakeholders. This research aims to experimentally understand the quality of healthcare in Iran. Key healthcare stakeholders were interviewed individually and in focus groups. The definition of quality healthcare is providing effective and efficient healthcare services that meet the demands of both patients and providers while adhering to the latest professional principles and standards. All stakeholders agree that high-quality healthcare involves delivering efficient care that enhances patients’ well-being and satisfaction. This study highlights the complexity of excellent healthcare, furthering our understanding of it. The findings have direct implications for medical practitioners who are encouraged to regularly assess the quality of healthcare using the identified characteristics. They can implement programs for continuous quality improvement to ensure high levels of patient satisfaction. For the first time, a comprehensive description of healthcare provision has been provided, incorporating the opinions and demands of various healthcare stakeholders. With the support of improved quality and efficiency in the entire healthcare environment, providers will be able to achieve reliable, affordable, and sustainable healthcare processes, as well as their goals of enhancing care delivery and patient outcomes. A company’s service quality is determined by how effectively it meets the expectations of its clients. Customers purchase services based on specific requirements. The goal of total quality management in the healthcare industry is to improve patient outcomes while assessing the health benefits of hospitals and physicians’ work. Quality management in the healthcare sector aims to reduce errors and enhance patient care. IBM developed the statistical software package known as SPSS Statistics, which includes features for data management, analytic tools, multimodal analytics, data analytics, and police cases. Spa Inc. existed for some time before being acquired by IBM in 2009. The latest versions are sold under the brand name “IBM SPSS Statistics.” Inpatient, outpatient, relative, medical doctor, provider, manager, policymaker, supplier, quality manager, and accreditation staff are all considered in the outcome of Cronbach’s alpha reliability. The total Cronbach’s alpha score of the model is 0.590, indicating a reliability level of 33%. The aforementioned 373% increase in Cronbach’s alpha product from the review article can be taken into consideration for analysis. Healthcare services, medical doctors, and inpatients are key components of the study. According to the latest clinical recommendations and standards, quality healthcare is described as consistently pleasing the patient by offering efficacious, effective, and efficient healthcare services that meet the patient’s demands and satisfy providers. All stakeholders’ conceptions of healthcare quality include the provision of effective care that enhances patient satisfaction and well-being.

The possibility of utilizing agricultural waste to create value is covered in this article. Agricultural waste is a significant environmental problem that causes soil, water, and air pollution. Yet this waste can be used to create various products with additional value, such as biofuels, bioplastics, and animal feed. The numerous technologies and techniques used to transform agricultural waste into value-added goods are also explored in the study, along with the various forms of agricultural waste and their composition. The study also emphasizes the advantages of agricultural waste utilization from an economic and environmental standpoint and any difficulties and possibilities that may arise from this strategy. Ultimately, this chapter highlights the significance of agricultural waste value addition for circular economies and sustainable agriculture.

Changes in the marketplace can motivate brands to quickly change their reputations, and companies have to endlessly appraise their brands from customer-centric points of view. Refreshing a brand name can revive the worth of a brand and spur on innovation improvements. Constructing an impressive brand takes time, perseverance, and ongoing efforts, where the benefits are some of the most important parts of the instantaneous recognition of a business in the customer’s mind, a reputation or competency and superior quality that the belief that the brand’s promises are genuine and not just slogans, etc. When a brand fails to find a market, its parent company must choose whether to keep the brand as is or rejuvenate it by removing its products and/or services from consumers’ minds. Breathing new life into a failing brand is frequently more effective than rejuvenating, it because the current brand has intrinsic value to the company. If a legacy brand is to stay on top nowadays, it must remain meaningful to customers. Revitalizing an established brand requires reassessing how representative its offerings are to its target market.

In the digital era, the hotel industry faces the same challenge as other industries: reaching and engaging with customers without the use of digital marketing is nearly impossible. To increase bookings, encourage repeat business, and enhance guest satisfaction, it has become crucial for hotels to market their amenities and services online. Therefore, the objective of this chapter is to explore the relationship between digital marketing and satisfaction of hotel guests. To achieve this goal, a combination of surveys conducted among hotel visitors and in-depth interviews with hotel managers will be employed as research methodologies. By analyzing the data collected, this chapter aims to provide insights as to how hotel management and marketers can effectively use digital marketing strategies to improve guest satisfaction in Chennai.

The study will primarily focus on investigating how digital marketing practices within the hotel industry in Chennai impact customer satisfaction. Digital marketing will serve as the independent variable and utilization, advantages and disadvantages, and perception as its sub-variables. On the other hand, customer satisfaction will serve as the dependent variable, encompassing sub-variables such as consumer hotel booking decisions and overall satisfaction. To gather data for this descriptive study, a questionnaire will be distributed to 404 hotel guests in the Chennai area.

In conducting the analysis, multiple regression analysis will be employed as the chosen method. By utilizing this statistical technique, the study aims to establish a comprehensive understanding of the relationship between digital marketing and customer satisfaction in the Chennai hotel industry. Based on the results obtained from the analysis, it can be concluded that digital marketing has a positive correlation with customer satisfaction and holds significant influence within the Chennai hotel industry.

Today’s business environment heavily relies on data, which are helpful for the growth of a business. Manufactures are launching products that are based on customers’ needs and wants. Digital platforms are serving this purpose for both customers and producers, including those in the healthcare industry. Lately, consumers have been more willing to purchase medical products online. Although they encounter challenges in the supply chain, the industry is moving toward more online delivery. To accomplish this, the healthcare industry is increasingly working with new technology.

This chapter contains reviews from journal articles, websites, and news articles on topics related to healthcare advancement, and its findings are also based on data obtained from various secondary sources. The study is exploratory and descriptive in nature. An extensive literature review was conducted to support the proposed research objectives, and the results are discussed. The sustainable growth of a country not only lies in providing healthcare facilities but also in reducing the death rate, in this case by increasing the use of digital delivery.

Financial statements are important in determining the company’s financial position. They help compare the company’s performance with different periods and companies in the same industry. With the help of these comparisons, the management of the company is able to take various decisions on behalf of the company. This research study focuses on the comparison of financial statements of Arbion Infra Services Limited, Kerala, in the last 5 years, 2018–2022. The comparison is made using the current, efficiency, profitability ratios, and trend analysis. With the help of the findings, various conclusions and suggestions were drawn. The study has concluded stating that the company must focus on reducing its expenses and effectively using its resources.

The green economy is a new economic paradigm that aims to promote economic growth while safeguarding the environment and promoting sustainable social and economic development. This necessitates a shift to green careers and skills and the creation of new occupations associated with workforce greening. All major industries, including renewable energy, construction, manufacturing, construction, transportation, and agriculture, can benefit from green jobs. For all facets of education, training, and enterprises, skill acquisition and improvement have significant positive effects. A low-carbon, resource-efficient, and socially inclusive economy is what is meant by the term. In a green economy, infrastructure and assets that enable decreased carbon emissions and pollution, improved energy and resource efficiency, and the prevention of the loss of biodiversity and ecosystem services generate growth in employment and income. To achieve sustainable development, social inclusion, and a shift to a green economy, according to the ILO/UNEP report “Working towards Sustainable Development—Opportunities for Decent Employment and Social Inclusion in a Green Economy”, is essential. The report, which was released nearly 4 years after the first study by the Green Jobs Initiative, lays out a wealth of policy lessons, best practices, and successful programmes and shows that a green economy with more and better jobs, poverty reduction, and social inclusion is both necessary and achievable.

Neuromarketing is the study of how the brain processes influence to consumer behaviors. It looks at what stimuli people react to and how their reactions inform marketing strategies. This includes understanding how people perceive products or ads, as well as how they respond to pricing, packaging, and promotional materials. As for its use in the real world, neuromarketing sounds like an interesting and worthwhile topic to explore consumer behavior. Hence, this chapter investigates the impact of neuromarketing on consumer behavior of small-scale businesses in Varanasi. Specifically, the chapter looked into how the use of neuromarketing strategies has impacted sales, customer satisfaction, and long-term customer engagement. For this purpose, the researcher has collected the primary data from 140 respondents and analyzed it statistically. Additionally, the challenges faced by these businesses in terms of implementing neuromarketing, as well as potential solutions or ways that neuromarketing, can be used more effectively by small businesses in Varanasi.

In the coming decades, machine learning and artificial intelligence (AI) technologies will continue to fundamentally transform civilization. The powerful new technologies that are revolutionizing society will have a big ethical effect on how they both improve and interfere with human life. Because AI is the externalization of human intelligence, it offers us everything that mankind already is—both good and bad—in enhanced form. The stakes are high. We must carefully evaluate how to effect this transition at this critical juncture in history lest we run the risk of fostering the more sinister, rather than the more charitable, sides of our nature.

The objective of this chapter is to analyze the working capital management’s effect on public sector bank profitability. In an economy such as India, the role of public sector banks is very crucial. “Return on assets and return on equity” are representatives of bank profitability, while “current ratio, quick ratio, cash deposit ratio, and credit deposit ratio” have been considered for working capital representative. Secondary data have been employed for the study for 5 years from 2018 to 2022. To check the relationship between working capital factors and bank profitability, correlation and regression analysis has been used. As per analysis, working capital has a significant impact on a bank’s profitability. The most influential factor that impacts profitability is cash deposit ratio.

The aim of this chapter is to offer an overview of online and store spending decision by matching traditional and digitalized choice of consumers according to their needs and satisfaction and also their preference. This study investigates the consumer’s motivation that influences online shopping behaviour and store purchase behaviour. The expected outcome of the research study is to know the relationship between customer’s opinion and choices of online and store buying behaviour. Due to busy lives and stressful schedules of majority of people in the twenty-first century, online shopping has taken on a significant role. Online shopping became the most convenient and practical option for them in this situation. However, there are still some who prefer the other mode of shopping based on variety of products, according to trust and quality provided by the vendors.

The rapid growth of the delivery industry has created new job opportunities for delivery executives, but it has also brought to light significant health and safety risks associated with this work. This study aims to investigate the occupational health and safety risks faced by delivery executives, with a focus on traffic accidents, exposure to inclement weather, and the physical demands of carrying packages. The research design includes both qualitative and quantitative methodologies, including in-depth interviews with delivery executives and a survey of a representative sample of the delivery executive population. The findings will provide insight into the challenges faced by delivery executives and inform recommendations for improving their working conditions and ensuring their safety on the job. The results of this research will be valuable for delivery companies, policymakers, and stakeholders concerned with worker safety and well-being.

This research paper, “Analyzing the Effect of Non-Performing Assets on Profitability: A Study of Indian Public Sector Banks,” looks at the relationship between non-performing assets (NPAs) and profitability in the context of Indian public sector banks. The correlation and regression models used in this study are used to evaluate the return on assets (ROA) and return on equity (ROE), two critical profitability indicators. The study’s main goal is to figure out how profitability and NPA relate to one another. In order to achieve this, the study examines both general economic factors like GDP and inflation rates and data specifically related to banks like GNPA and NNPA.

The analysis’s findings indicate a significant negative correlation between non-performing assets (NPAs) and profitability metrics (ROA and ROE), proving that higher NPA levels are linked to lower profitability in the chosen Indian public sector banks. Regarding issues specific to banks, GNPA, but not NNPA, has a significant detrimental effect on profitability. In the case of the 12 Indian public sector banks under investigation, economic factors like the GDP growth rate and the inflation rate don’t appear to have a substantial direct impact on the relationship between NPA and profitability.

Educational content can now be produced and duplicated in text, video, and audio formats thanks to digital technologies. Today’s youth actively consume audio content. Audiobooks are frequently requested as a format for instructional content. This chapter’s goal is to identify and discuss reading habits and technology-enhanced hands-free and ecofriendly audiobooks. The research examines society’s technology acceptance. People are always trying and adopting new technologies. There were 225 respondents who participated in the survey and who gave valuable responses. They were asked to give their opinion before and after using the audiobook for the study purpose. Further, they communicated their acceptance of the new hand-free technology on the basis of its perceived ease of use, its usefulness, and their attitudes toward this use of technology. The findings of the research revealed that respondents significantly reported perceived usefulness and ease of use. Further, they expect more audiobooks for academic purposes and in their reginal languages.

Focusing on customer experiences is the latest strategy adopted by marketers to build competitive advantage. This study aims to determine the antecedents of such experiences and how people behave with each other in the quick-bite restaurants in Bangalore. It also analyses the correlations between such latent factors, and it features a model for constructing utilitarian cues and hedonic cues of customer experiences. This is a descriptive study, wherein the survey method collects primary data by administering structured Likert-scale tests to 144 respondents. The secondary data are utilised for conceptualising the model, and the primary data are analysed via principal component analysis (PCA) and confirmatory factor analysis (CFA) by using Statistical Package for Social Sciences (SPSS) and Microsoft Excel (MS Excel). The study links the cues and customer experience. Both the hedonic cues and the utilitarian cues are compared to determine how they affect customer experiences, specifically in quick-bite restaurants.

The provision of Internet of things (IoT) technology in India has been uneven, with privileged sectors such as urban areas and high-income communities receiving greater access and benefits compared to unprivileged sectors such as rural areas and low-income communities. Studies have shown that the main barriers to IoT adoption in unprivileged sectors in India include lack of infrastructure, low levels of digital literacy, and limited access to affordable devices and services. Additionally, there are also cultural and language barriers that further hinder the provision of IoT in these communities. However, there have been efforts by the government and private organizations to bridge the digital divide and provide IoT solutions to unprivileged sectors. For example, the government has launched programs to promote digital literacy and provide Internet connectivity to rural areas. Private companies have also initiated projects to develop low-cost IoT devices and provide IoT-based services in areas such as agriculture and healthcare. The present chapter purports to study about the scope of IoT in privileged and unprivileged sectors, along with the data protection provisions for consumer IoT, its uses, relevance, and potentials, with the challenges, strategies, and models for easy application of IoT in different sectors and policy implications.

In human resource management study, understanding how online work environments affect disenfranchised workers is important. Inclusivity academics have concentrated on how dissimilarities affect managerial inclusion of workers but seldom on how this happens via technology-mediated contact. We propose a theoretic model of two common distance types using inclusiveness and virtual work research on identity and communication (targeted and diffuse). We then explore how social distance impacts inclusion. Our data reveals that the virtual workplace may lessen certain prejudice and discrimination while boosting others. The results suggest inclusiveness studies should be more context-sensitive.

While digital marketing has been implemented, the research and development of models and theories guiding the selection and usage of various digital channels are still in their early stages. Digital marketing encompasses a wide range of activities, including but not limited to Internet marketing, e-commerce, mobile marketing, and e-marketing. To gain a deeper understanding of consumers, research on customer behavior focuses on demographics, personality traits, and behavioral patterns such as frequency of use, brand loyalty, advocacy, and propensity to recommend.

This research aims to evaluate the correlation and impact between the effectiveness of digital marketing and online customer behavior in the Chennai hotel industry. The independent variable in this study is digital marketing, while the dependent variables include digital marketing utilization, advantages and disadvantages of digital marketing, and perception of digital marketing. Online customer behavior is a dependent variable, and its sub-variables encompass confidentiality and security, Web site atmosphere, Web site usability, trust, customer service and fulfillment, as well as interactivity/connectivity.

To collect data for this descriptive study, a questionnaire distributed to 305 consumers involved in the Chennai hotel business. The multiple regression analysis was used for data analysis. The results of this study indicates a strong connection and significant influence between the effectiveness of digital marketing and online customer behavior in the Chennai hotel industry.