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Erschienen in: Journal of Happiness Studies 3/2013

01.06.2013 | Research Paper

Buying Life Experiences for the “Right” Reasons: A Validation of the Motivations for Experiential Buying Scale

verfasst von: Jia Wei Zhang, Ryan T. Howell, Peter A. Caprariello

Erschienen in: Journal of Happiness Studies | Ausgabe 3/2013

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Abstract

Although numerous studies have demonstrated the hedonic benefits of spending money on life experiences instead of material possessions, there has been no attempt to determine how different motivations for experiential consumption relate to psychological need satisfaction and well-being. Across five studies (N = 931), guided by self-determination theory, we developed a reliable and valid measure of motivation for experiential consumption—the Motivation for Experiential Buying Scale—to test these relations. Those who spend money on life experience for autonomous reasons (e.g., “because they are an integral part of my life”) report more autonomy, competence, relatedness, flourishing, and vitality; however, those who spend money on life experiences for controlled (e.g., “for the recognition I’ll get from others”) or amotivated reasons (e.g., “I don’t really know”) reported less autonomy, competence, and relatedness. These results demonstrated that the benefits of experiential consumption depend on why one buys life experiences.

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Fußnoten
1
Throughout the article, we use the terms “experiential consumption,” “experiential purchase(s),” “spending money on life experiences,” “experiential buying,” and “buying life experiences” interchangeably.
 
2
For clarification, we present the six items intended to measure introjected regulation here: “I feel an increase in self-esteem from the experience,” “I would feel bad if I didn’t purchase the experience,” “I would feel guilty if I didn’t purchase the experience,” “I would feel anxious if I didn’t purchase the experience,” “Buying this experience makes me feel good about myself,” “Because it is important to buy such things.” The original 43-items are available upon request from the first author.
 
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Metadaten
Titel
Buying Life Experiences for the “Right” Reasons: A Validation of the Motivations for Experiential Buying Scale
verfasst von
Jia Wei Zhang
Ryan T. Howell
Peter A. Caprariello
Publikationsdatum
01.06.2013
Verlag
Springer Netherlands
Erschienen in
Journal of Happiness Studies / Ausgabe 3/2013
Print ISSN: 1389-4978
Elektronische ISSN: 1573-7780
DOI
https://doi.org/10.1007/s10902-012-9357-z

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