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Erschienen in:
2012 | OriginalPaper | Buchkapitel
Challenges and success factors for sustainable growth: Experience from strategy consulting
verfasst von : Jens Schädler, Melanie Oschlies
Erschienen in: Balanced Growth
Verlag: Springer Berlin Heidelberg
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Economic recovery following a financial crisis includes companies in most sectors showing increased growth ambitions. Although some of the immediate growth opportunities might be tempting, a clear strategic path must be followed to achieve sustainable success. It is important to first define and assess a company’s core business. The next steps are then – depending on the outcome of the first analyses – to focus on and realize the existing core business’s full potential, to expand into adjacencies, or to redefine the core business. This chapter illustrates the way to become a sustainable value creator by raising a set of questions each manager must answer along a successful growth path. Potential answers to the individual questions are described, supported by selected company examples.