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Erschienen in:
Introduction Kapitel lesen Erstes Kapitel lesen

2015 | OriginalPaper | Buchkapitel

9. Cognitive Theory of Style and Creativity

verfasst von : Chiu-Shui Chan

Erschienen in: Style and Creativity in Design

Verlag: Springer International Publishing

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Abstract

Life and beauty both play essential roles in our lives. Good designs will have it all—aesthetic pleasure, art, creativity—and at the same time be usable, workable, and enjoyable. There is no need to sacrifice budget costs, function, manufacturing, or sales market to achieve the maximum value of a product. For skillful craftsmen, it is their passion, motivation, and ability to create things that are usable and creative, pleasurable and completely workable. That is why style of beauty and creativity of products are so critical in design, manufacturing, engineering, fashion, and everyday lives.

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Vorheriges Kapitel Creative Processes and Style
Fußnoten
1
Some scholars have argued that no logic of creative processes exists and that a rational model of discovering is impossible. Recent studies had shown that it is possible to provide and implement rational models of creative reasoning and scientific discovery through computational modeling. In this intellectual framework, abduction is used to unify the different perspectives of human inferences (Magnani 2009, p. 60). Details of the computational modeling for abduction could be found in the Chaps. 3 and 4 in his book.
 
2
This could be explained operationally, in the design processes, as to get specific facts from general data (deduction), or to generalize from a sample data (induction), until up to the point of making hypotheses to infer causes from effect (abduction).
 
3
Table 8.​3 shown in Chap. 8 has the item of DC2 added to explain the significance of mental image to creativity. The ability of constructing a unique mental image is a critical factor to creativity. Other variables are the same in sequence on both tables.
 
4
In design, observed in students and practitioners alike, designers would have a premature commitment to a particular problem solution. It is found that it is difficult to move away from an idea or a problem solution that has been developed or an existing precedent solution. This effect is called functional fixedness (Jansson and Smith 1991) or fixation in psychology (Chysikou and Weisberg 2005). Functional fixedness is a type of cognitive bias that involves a tendency to see objects as only working in a particular way or in the way it is traditionally used. It can also impair our ability to think of novel solutions to problems. Such a fixation refers to situations where innovation is blocked.
 
Literatur
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Brewer MB (2000) Research design and issues of validity. In: Reis H, Judd C (eds) Handbook of research methods in social and personality psychology. Cambridge University Press, Cambridge, pp 3–16
Chan CS (1990) Cognitive processes in architectural design problem solving. Des Stud 11(2):60–80CrossRef
Chan CS (2001) An examination of the forces that generate a style. Des Stud 22(4):319–346CrossRef
Chan CS (2008) Design cognition: cognitive science in design. China Architecture and Building Press, Beijing
Chysikou EG, Weisberg RW (2005) Following the wrong footsteps: fixation effects of pictorial examples in design problem-solving task. J Exp Psychol Lear Mem Cogn 31(5):1134–1148CrossRef
Cross N (2011) Design thinking: understanding how designers think and work. Berg, Oxford
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Magnani L (2009) Abductive cognition. The epistemological and eco-cognitive dimensions of hypothetical reasoning. Springer, Berlin/HeidelbergMATH
O’Craven KM, Kanwisher NK (2000) Mental imagery of faces and places activates corresponding stimulus-specific brain regions. J Cogn Neurosci 12(6):1013–1023CrossRef
Runco MA, Richards R (eds) (1997) Eminent creativity, everyday creativity, and health. Ablex, Greenwich, Conn
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Metadaten
Titel
Cognitive Theory of Style and Creativity
verfasst von
Chiu-Shui Chan
Copyright-Jahr
2015
Buch
Style and Creativity in Design

Print ISBN: 978-3-319-14016-2

Electronic ISBN: 978-3-319-14017-9

Copyright-Jahr: 2015

DOI
https://doi.org/10.1007/978-3-319-14017-9_9

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