China’s Booming Plug-in Electric Vehicle Market—How Will It Continue?

The plug-in electric vehicle (PEV) is recognized as a pivotal component in transportation energy security and technology innovation in China. With government incentives and substantial capital investments, the Chinese PEV market has become one of the largest in the world. However, is this market boom ephemeral or will it be continuing? This chapter provides a general review of the Chinese PEV market mainly from the consumer perspective, by summarizing the characteristics of the vehicle policies and consumer concerns in the PEV market in recent years. Moreover, it introduces detailed examples on how the policies, technologies, and infrastructure shape the market. In addition to employing large amounts of reliable data from the China Automotive Technology and Research Center for the review, the authors also adopted a quantitative analysis tool—the New Energy and Oil Consumption Credits model—to project the potential industrial impacts of the government policies in multiple scenarios. Based on the findings, it seems that the prosperity of the PEV market, incentivized by the government, will continue in the short run. The direct subsidies to PEV from the government will gradually phase out, and the supply-side push policies such as the dual-credit policy and other charging infrastructure incentives will work as the invisible hand to force the automakers to invest more in the PEV segment. However, in the long run, innovation in PEV technology and business models, together with consumer acceptance will be the major factors that can sustain further market growth.