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2016 | Buch

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Communication in Organizational Environments

Functions, Determinants and Areas of Influence

verfasst von: Anna Rogala, Sylwester Bialowas

Verlag: Palgrave Macmillan UK

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative research, and determines the functions, objectives and conditions of effective internal communication. In this book, the authors bridge the gap in the literature on the management of corporate internal communication, and provide a tool for measuring communication effectiveness. Useful as a guide for internal communication managers in various organizations, this book is also important reading for academics in corporate communication, public relations, corporate management and behaviour, and human resource management.

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Inhaltsverzeichnis

Frontmatter

1. Theory of Communication: Evolution, Approaches, Models

Abstract

This chapter discusses issues relating to the etymology of the terms “communication” and “communicating.” The communication process will be shown in terms of various traditions in the area of communication theory: socio-psychological, cybernetic, rhetorical, semiotic, socio-cultural, critical, and phenomenological. Selected models of communication, those most adequate from the point of view communication inside an organization, will be analysed.

Anna Rogala, Sylwester Bialowas

2. Internal Communication in an Organization

Abstract

This chapter discusses the organization as a communication environment, types of communication needs, as well as the essence of communication within an organization. On these grounds, the terms “internal communication” and “communication in an organization” will be analysed. Moreover, the authors’ deliberations will cover types of information, levels of communication, directions of communication, forms of communication, and instruments of communication.

Anna Rogala, Sylwester Bialowas

3. Functions and Objectives of Internal Communication

Abstract

This chapter presents various approaches to the systematization of the objectives as well as the definition of the functions of communication in an organization. The subject of the analysis will be the results of empirical research into the links and relationships between the objectives and the functions of internal communication and the areas of their mutual influence. Moreover, the authors will indicate the factors that positively or negatively affect the implementation of the objectives and the fulfilment of the functions of communication in an organization. What is more, the objectives and the functions of internal communication declared by organizations will be compared with those that are fulfilled and implemented in reality. Also, bottlenecks in the implementation of the objectives and the fulfilment of the functions of internal communication will be discussed.

Anna Rogala, Sylwester Bialowas

4. Communication Behaviours in an Organization

Abstract

This chapter includes a detailed analysis of communication behaviours by the employees of the companies researched in relation to the theory of corporate behaviour, as well as psychological and sociological knowledge about communication behaviours. Also, a typology of communication behaviours will be proposed. Other issues discussed here will include the determinants of employees’ communication and the impact of the growing popularity of mediated communication on the above-mentioned behaviours. The authors will point to the areas of strongest concern and the difficulties of communication by organization members, as well as their preferences for the forms and the instruments of communication in the workplace.

Anna Rogala, Sylwester Bialowas

5. Determinants of Internal Communication Effectiveness

Abstract

This chapter discusses issues related to the effectiveness of internal communication from a praxeological point of view. In the light of quantitative and qualitative research results, the authors will analyse the categories of efficiency, quality, and the effectiveness of internal communication, along with their components. They will also present a theoretical model of interdependence between the determinants of internal communication and its effectiveness, as well as presenting a measuring instrument—an evaluation sheet for the effectiveness of internal communication, which gives rise to an integrated index of internal communication effectiveness. What is more, a list of factors that increase or decrease internal communication effectiveness will also be presented. On the basis of the conclusions, the model of internal communication will be modified and updated.

Anna Rogala, Sylwester Bialowas

6. Internal and External Communication: In Search of Coherence

Abstract

In this chapter the empirical research results will be analysed in terms of the interdependence between internal and external communication. The authors will present a systematization of the objectives of internal marketing communication, as well as conclusions concerning the degree of their implementation. The relations between communication activities inside an organization and those addressed to external customers will be discussed, with particular attention on the following issues: areas for building the external image of an organization, the role of the sales staff in corporate communication, and the employees’ evaluation of communicating corporate values in company materials. Moreover, the authors will present a regression model for the comprehensive effectiveness of internal communication, which will facilitate the effective allocation of resources for the improvement of the overall effectiveness of internal communication.

Anna Rogala, Sylwester Bialowas

Backmatter

Titel: Communication in Organizational Environments
verfasst von: Anna Rogala
Sylwester Bialowas
Copyright-Jahr: 2016
Verlag: Palgrave Macmillan UK
Electronic ISBN: 978-1-137-54703-3
Print ISBN: 978-1-137-54701-9
DOI: https://doi.org/10.1057/978-1-137-54703-3

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