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Erschienen in:
2020 | OriginalPaper | Buchkapitel
14. Communication: Using Structures to Send Information
verfasst von : Jimmy Y. Jia
Erschienen in: The Corporate Energy Strategist’s Handbook
Verlag: Springer International Publishing
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Abstract
Energy concepts are complex enough to begin with that they needn’t be handicapped with poor communications. Ideas are only as effective as their dissemination and eventual adoption. Structured communication improves getting the message across because it encodes the information into a familiar and logical progression. If the receiver recognizes the structure, it decreases the processing time for them to internalize and synthesize the information, enabling faster comprehension and decision-making. Energy strategists need to know how to simplify their message enough to get the gist across, but not too much as to become meaningless, vague generalities. A well-crafted message will strike the balance based on audience needs.