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Erschienen in:
2018 | OriginalPaper | Buchkapitel
Conducting Cost-Effective User Research in China Remotely
verfasst von : Shuang Liu, Shuang Xu
Erschienen in: HCI in Business, Government, and Organizations
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Abstract
For companies that want to be successful in China, it is necessary to understand the needs and behaviors of Chinese consumers. However, the UX community in the US has yet to develop the best practices for conducting remote user research in China. Existing guidance seldom discuss the feasibility of the research plans, such as cost or time constraint. As a small User Experience design team with limited resources, we strived for conducting user research on Chinese users in a cost-effective way. This paper summarized our experience of exploring research methods and tools for studying printer users in China from the US, and provided advice to the UX community that faces similar challenges.