2015 | OriginalPaper | Buchkapitel
Confidence in Ordinal Judgments: Role of Consumer Metacognition and Implications for Bayesian Updating
verfasst von : Dipayan Biswas, Guangzhi Zhao, Donald R. Lehmann
Erschienen in: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Consumers often make ordinal judgments regarding product performances based on product ranking information. Using a consumer metacognition theoretical framework, we examine how such product ranking information in different formats might influence consumer confidence in their ordinal judgments, and the extent to which they are consistent with the normative Bayesian model.