2001 | OriginalPaper | Buchkapitel
Creating a Strategic Agenda: The Case of Motorola Semiconductor
verfasst von : Arnoldo C. Hax, Dean L. Wilde II
Erschienen in: The Delta Project
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
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In the previous chapters we have explained the centrality of the Triangle in making the critical strategic choices for a business and a firm as a whole. We will now put these valuable concepts into a practical setting, by discussing how to develop a comprehensive Strategic Agenda, anchored in the foundations of the Triangle. We will do this within the context of a very exciting case: the repositioning of the semiconductor business of Motorola.