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2008 | OriginalPaper | Buchkapitel
Culture as a Weapon of Mass Construction
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It’s halfway through the vision launch for the Top 500. A faceless someone at the podium has just quoted Virgin’s Richard Branson saying words to the effect of “a business has to be fun and involving if it’s going to bring out your creativity.” Pretty ironic given that Everyman’s struggling to keep his eyes open.“I guess this means I’ve made it though,” he sighs to himself during one of the many zoning out sessions he lapses into during the day’s proceedings. “At least one aspect of today has been particularly useful,” he reflects, “I’ve managed to spend quality time with my team at last, even though most of it’s been over breakfast and dinner.”