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Erschienen in:
Media Convergence Meets Deconvergence Kapitel lesen Erstes Kapitel lesen

2017 | OriginalPaper | Buchkapitel

2. Deconstructing “Media Convergence”: A Cultural History of the Buzzword, 1980s–2010s

verfasst von : Gabriele Balbi

Erschienen in: Media Convergence and Deconvergence

Verlag: Springer International Publishing

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Abstract

This chapter aims to deconstruct, mainly through a revision of scientific literature, the historical meanings of the term “media convergence” from the 1980s to the early 2010s. During these decades, media convergence has become more and more a popular buzzword in media studies and has been surrounded by the emergence of four different discourses and narratives. A technological narrative has focused on the coming together of different technical devices up to the so-called überbox. An economic/market dimension has been symbolized by mergers and acquisitions among private companies in different sectors. A political/regulatory media convergence has become a common policy in different countries and institutions, willing to favor and, at the same time, to respond to market convergence. Finally, a cultural perspective has seen new users’ practices and new production and distribution of content as the key phenomena in media convergence.

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Vorheriges Kapitel Media Convergence Meets Deconvergence
Nächstes Kapitel Convergence in Domestic Media Use? The Interplay of Old and New Media at Home
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Metadaten
Titel
Deconstructing “Media Convergence”: A Cultural History of the Buzzword, 1980s–2010s
verfasst von
Gabriele Balbi
Copyright-Jahr
2017
Buch
Media Convergence and Deconvergence

Print ISBN: 978-3-319-51288-4

Electronic ISBN: 978-3-319-51289-1

Copyright-Jahr: 2017

DOI
https://doi.org/10.1007/978-3-319-51289-1_2