Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Bücher
Zeitschriften
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
SLX-Digitalkonferenz: Zukunftswerkstatt 2024

Mehr Umsatz mit Top-Kontakten

Am 7. Mai erfahren Sie, wie Vertriebsteams Leadgenerierung, Leadnurturing und Leadstrategien effizient steuern können.
Erweiterte Suche
Anmelden
nach oben

2024 | Buch

Introduction to Digital Transformation Kapitel lesen Erstes Kapitel lesen

Demystifying Digital Transformation

Non-Technical Toolsets for Business Professionals Thriving in the Digital Age

verfasst von: Attul Sehgal

Verlag: Apress

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

Einloggen, um Zugang zu erhalten
insite
SUCHEN

Über dieses Buch

Equip yourself with tools to approach digital transformation within your organization successfully. Today, over 80% of digital transformation engagements fail to reach their objectives (as reported through a survey by Couchbase). The challenge to overcome is that the pace of change in digital has left business users falling behind. Geared towards non-technical professionals, this book seeks to get executives on track to lead this innovation wave.
Data as the prime lever in this innovation wave has accelerated the pace of change from earlier innovation waves by 25 years. Companies are finding it hard to adapt as their internal processes do not allow such rapid changes. Companies are stuck with outdated tools to manage DX projects. This leads to outsourcing the responsibility for DX to IT teams and outside system developers and causing great problems.

Toolsets from data visualization, simulated prototyping, video editing and Whiteboarding will be introduced and simplified to show you can use simplify them to deliver on your business goals. Case studies that feature the digital transformation journeys of companies like Hertz, BBC, Domino's Pizza and more will be explored.

What You'll LearnDerive business outcomes and KPIs to successfully direct digital transformation InitiativesWork with new toolsets that business owners can use to effectively collaborate with data scientists, data analysts and data engineersRecognize valuable data and align data monetization with business goals
Who This Book is For
Non-technical business owners and professionals

Inhaltsverzeichnis

Frontmatter
Chapter 1. Introduction to Digital Transformation
Abstract
Digital transformation (or DX) is the total integration effort for rewriting the rules for customers, innovation, competition, data, and value propositions. The speed of customer insight, internal decisions, empowered workforces, creativity and understanding new market forces ensured digitally empowered companies stay ahead.
Attul Sehgal
Chapter 2. Unleashing the Power of Data
Abstract
It is often said that the second most recognized phrase in the world, after "OK," is "Coca Cola." Now, imagine the impact of a single gesture from Cristiano Ronaldo, with his massive following of 550 million on various social media sites, during a press conference after Portugal's opening match at UEFA Euro 2021. Ronaldo chose to drink water instead of the Coca Cola soft drink, resulting in a 1.6% drop in Coca Cola's share value, according to Nasdaq. The Twitter images are shown in Figure 2-1. Despite the millions Coca Cola had invested in tournament sponsorship, the market capitalization dropped by over $4Bn. How could this happen?
Attul Sehgal
Chapter 3. Improving Productivity with New Digital Toolsets
Abstract
In Chapter 2, we explored the rapid pace of innovation and various digital tool sets that enhance our comprehension of big data, digital principles, and data manipulation. Building a mentality of acquiring new skills and shedding outdated knowledge is fundamental to being effective in this space. Being comfortable with new digital tools and exploring and practicing with new tool sets should be integral to other day-to-day activities to succeed. In the following chapters, we will apply some simple tool sets to develop a mobile app loyalty solution for the Landis Car Hire case example we discussed in Chapter 2. We will harness the sensor data from Landis Car Hire, as provided in the Appendix, to extract valuable insights regarding the showroom and forecourt facility's staff utilization. By using this data we hope to enhance the efficiency of showroom operations and the performance of our staff.
Attul Sehgal
Chapter 4. Delivering Digital Transformation Through Business Outcomes
Abstract
We have defined digital transformation through some classic case examples from different verticals, carried out a deep dive into data and looked at some practical digital tools to empower business owners to become comfortable working with data.
Attul Sehgal
Chapter 5. Exploring Data Mining and Algorithms
Abstract
We examined numerous case examples of digital transformation, delving into topics such as big data utilization and the integration of digital tools to enhance productivity. Subsequently, we adopted a business-driven outcomes strategy for digital transformation and focused on effectively managing the pace of innovation. We also emphasized the critical significance of preparing datasets to ensure the success of our digital transformation endeavors.
Attul Sehgal
Chapter 6. Groundbreaking Digital Innovations
Abstract
We have defined digital transformation through various classic case studies, studied innovation cycles, dived into the role of data, looked at a business outcomes approach to successful digital transformation as well as some practical digital tools to enable use to work more effectively in the digital age. We also did a review of some of the data mining and machine learning techniques that are used currently. What are the huge digital innovations that made digital transformation have such a profound effect and make non-technical business owners feel so out of step? As consumers, we probably take most of these innovations for granted without realizing how they have permeated into our day-to-day.
Attul Sehgal
Chapter 7. Navigating the Technology Deluge
Abstract
Up to this point, through classic case examples, we have established the concept of DX, delved into the fundamentals of big data and analytics, explored various productivity tools, overviewed the basics of data mining and algorithms, and examined strategies for making more business-oriented decisions in our DX endeavors.
Attul Sehgal
Chapter 8. Introducing No-Code/Low-Code AI Toolsets
Abstract
In Chapter 3, we examined digital toolsets that empower business owners to enhance their effectiveness in their roles. In the subsequent chapters, we delved deeper into game-changing algorithms, data mining, and machine learning methods. We will now look at AI tools to help you stay ahead. Figure 8-1 shows a summary of 120 AI tools that can help in improving productivity. If you get time, try to take a look and play with the apps and see how they can help you.
Attul Sehgal
Chapter 9. Balancing Digital Transformation with Ethical Values
Abstract
Over the previous chapters, we have looked at how digital transformation has rewritten the rules of how we conduct ourselves in business and in our daily lives. We have discussed the power of data and how data mining and algorithms can help us retrieve, process, predict, and prescribe to help us stay ahead. How social media can help consumers hit back at traditional big brand through building their own following and how building digital platforms has allowed new companies to create new business opportunities to established market places.
Attul Sehgal
Chapter 10. Embrace Your Digital Journey with New Confidence
Abstract
As we wrap up this journey, it's clear that the challenge for non-technical business owners to be more effective is not straightforward. We have all had to, including myself, unravel the confusion created by the flood of technology hype, lack of alignment of business outcomes to technology, people stubbornly trapped in old ways of working, and the obsession with “shiny toy gadget syndrome to produce successful digital solutions – so don’t think you are alone.
Attul Sehgal
Backmatter
Metadaten
Titel
Demystifying Digital Transformation
verfasst von
Attul Sehgal
Copyright-Jahr
2024
Verlag
Apress
Electronic ISBN
978-1-4842-9499-4
Print ISBN
978-1-4842-9498-7
DOI
https://doi.org/10.1007/978-1-4842-9499-4

Premium Partner

    Bildnachweise