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Erschienen in:
2014 | OriginalPaper | Buchkapitel
Design of VIP Customer Database and Implementation of Data Management Platform
verfasst von : Rui Li, Miao-Jie Sang, Ke-Bin Jia
Erschienen in: Intelligent Data analysis and its Applications, Volume II
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Accurate and personalized analysis management for VIP Customer data are an important means for enterprises to make business decisions and win benefits. In this paper, take telecom industry as an example, SQL Server 2008 is applied to design the database according to the problem of traditional data analysis and management methods of VIP customers. Combined with Browser/Server structure, an intelligent VIP customer data management platform is designed and implemented, which achieves rapid extraction, effective analysis, early warning and graphic display for the data. In addition, it effectively guides customer managers to make business decisions, and provides managers with first-hand data on the customer managers’ performance evaluation. The actual operation in a large domestic telecom company proves that the platform is stable, efficient and safe.