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Erschienen in:
Corporate Success Through Market Driven Innovation Kapitel lesen Erstes Kapitel lesen

2015 | OriginalPaper | Buchkapitel

13. Design

verfasst von : Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani

Erschienen in: Innovation and Product Management

Verlag: Springer Berlin Heidelberg

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Abstract

Every company desires to be the next Apple and emulate its a design-driven culture. Companies see the benefits: 50–200 % return-on-design, substantial press coverage, impassioned word-of-mouth, disruptive effects on industry, and the subsequent spawning of new standards.

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Vorheriges Kapitel Service Engineering and Management
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Metadaten
Titel
Design
verfasst von
Kurt Gaubinger
Michael Rabl
Scott Swan
Thomas Werani
Copyright-Jahr
2015
Verlag
Springer Berlin Heidelberg
Buch
Innovation and Product Management

Print ISBN: 978-3-642-54375-3

Electronic ISBN: 978-3-642-54376-0

Copyright-Jahr: 2015

DOI
https://doi.org/10.1007/978-3-642-54376-0_13

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