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2016 | OriginalPaper | Buchkapitel

Determinants of Consumer Evaluations for Private Label Brands

verfasst von : Paul C. S. Wu

Erschienen in: Advances in National Brand and Private Label Marketing

Verlag: Springer International Publishing

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Abstract

This research aims to investigate the integrating effects of product characteristics, consumer characteristics, and store characteristics on consumer evaluations of private label brands (PLB). The results show that category risk and its antecedents negatively affect purchase intention of PLB. Quality variance and manufacturing difficulty affect perceived quality of PLB. Extrinsic cue reliance negatively affect purchase intention of PLB. Category risk attenuates the positive effect of price consciousness on purchase intention of PLB.

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Nächstes Kapitel The Impact of Private Labels on Different Stages of Store Loyalty: An Empirical Study

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Titel: Determinants of Consumer Evaluations for Private Label Brands
verfasst von: Paul C. S. Wu
Verlag: Springer International Publishing
Buch: Advances in National Brand and Private Label Marketing
Print ISBN: 978-3-319-39945-4

Electronic ISBN: 978-3-319-39946-1

Copyright-Jahr: 2016
DOI: https://doi.org/10.1007/978-3-319-39946-1_1