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Erschienen in:
2016 | OriginalPaper | Buchkapitel
Determinants of Corporate Social Responsibility Disclosure Strategies: A Fresh Perspective
verfasst von : J. M. Simmons
Erschienen in: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
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Abstract
An increasing number of firms are voluntarily reporting their CSR initiatives and disclosing their social, environmental and economic impact (KPMG 2008). CSR reporting can help the firm shape its reputation in the market place (Sen et al. 2006). It can also provide an opportunity for companies to engage stakeholders in an ongoing dialogue (GRI 2012; Nikolaeva and Bicho 2011). Ultimately, CSR reporting provides marketers with a tool to engage with multiple stakeholder groups, build lasting relationships and create value for the firm (Bhattacharya and Korschun 2008; Ferrell et al. 2010; Hult et al. 2011).