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2021 | OriginalPaper | Buchkapitel

21. Digital Marketing in China: How B2B Companies Can Successfully Expand into the Chinese Market

verfasst von : Nils Horstmann

Erschienen in: B2B Marketing

Verlag: Springer International Publishing

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Abstract

China’s economy is booming and offers great opportunities for foreign B2B companies. It is important to analyze the basic cultural and technical characteristics of the Chinese market in advance and to take them into account in a locally adapted marketing and sales strategy. Especially digital channels such as WeChat and Baidu are of central importance in the B2B market and are therefore important factors for sustainable business success.

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Vorheriges Kapitel Corporate Influencing in B2B: Employees as Brand Ambassadors in Social Media

Nächstes Kapitel Finding the Right Path: A B2B Marketing Journey SME Showcase

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Titel: Digital Marketing in China: How B2B Companies Can Successfully Expand into the Chinese Market
verfasst von: Nils Horstmann
Verlag: Springer International Publishing
Buch: B2B Marketing
Print ISBN: 978-3-030-54291-7

Electronic ISBN: 978-3-030-54292-4

Copyright-Jahr: 2021
DOI: https://doi.org/10.1007/978-3-030-54292-4_21