Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Bücher
Zeitschriften
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
SLX-Digitalkonferenz: Zukunftswerkstatt 2024

Mehr Umsatz mit Top-Kontakten

Am 7. Mai erfahren Sie, wie Vertriebsteams Leadgenerierung, Leadnurturing und Leadstrategien effizient steuern können.
Erweiterte Suche
Anmelden
nach oben
Erschienen in:
Introduction Kapitel lesen Erstes Kapitel lesen

2019 | OriginalPaper | Buchkapitel

7. Digital Strategies

verfasst von : Andreas Graesser

Erschienen in: Run IT

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

The domination of information technology starts with the vision and strategy about specific usage scenarios. And I mean here explicitly business scenarios that benefit from technology. From the technology side, everything is possible. Therefore, to avoid that you drown in a technology lake, I provide some examples of companies and their businesses. In my strong opinion, the Personas who obtain the ultimate benefit from any digitization need to be in the center of all attention. Read here about industry examples from insurance, high tech, fashion, and retail. And learn about specific business process examples such as eCommerce, marketing, and digital boardroom.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Jetzt informieren
Vorheriges Kapitel Best Practices—And More
Nächstes Kapitel Conclusion and Outlook
Fußnoten
1
For example, Sears struggles today to stay alive while founded in 1893. Did they miss the digital age?
 
2
Quote from NSL’s website (October 2018).
 
3
Quote from SAP News (June 19, 2014. ‘SAP and Nan Shan Life Build Best Practice Solutions for the Insurance Industry in Taiwan’).
 
4
You can read on any Apple device: “Designed by Apple in California. Assembled in China.”
 
6
Traditional retail business serving customers in buildings (vs. online business).
 
7
RV means ‘Realtime Verkauf’ and represented the sales functionality within R/2.
 
8
Starting September 1st in 2017, the new holding had to report their results on consolidated ledgers and books.
 
9
Source: Monique Danao, July 13, 2017. Blog on www.​referralcandy.​com.
 
10
RFID: Radio-frequency identification. It uses electromagnetic fields to automatically identify and track tags attached to objects. The tags contain electronically stored information.
 
11
Harvard Business Review, May 7, 2018. Quoting Joseph Godsey, Global Head of Digital Brand Commerce at Adidas.
 
12
Brand Finance report, Feb. 2018: GLOBAL 500 2018. Annual report on the world’s most valuable brands.
 
13
Critical Mass introduced digital customization to every Adidas product globally through the MiAdidas platform. This allowed customers around the world to have access to true customization on the desktop, mobile, tablet, and in-store, for individuals and teams alike.
 
14
‘Lot size one’ refers to an individual single order of articles that are manufactured in an individual production run.
 
15
Examples of data aggregates include header records, records containing sums of any type of calculations. See also “The in-memory revolution” by Plattner and Leukert, Springer 2015.
 
16
OLTP: Online Transactional Processing. Typically used for order entry, financial transactions, retail sales.
 
17
OLAP: Online Analytical Processing. Typically used for multidimensional analysis of business data, such as complex calculations, trend analysis, data modeling.
 
18
For example, the gross margins for the spare parts business for cars and large machinery can range between 50 and 60%. Within the software industry, the gross margin for the ‘Software Maintenance’ business ranges between 85 and 90%.
 
19
Just recently, I experienced some significant customer support problems with two appliances sold by HomeDepot and Lowes, respectively. Both, their customer support processes were so unsatisfying to me that I canceled all orders and went to a local family-owned business who provided me with the same discounts as its big competitors.
 
20
Level-one support is the first level to take in basic customer issues with the main tasks to gather customer’s information and detailed issue description along with logging the issue within the call center platform as precise as possible.
 
21
SEO means Search Engine Optimization. SEO affects the online visibility of a website within search engine’s unpaid results, encompassing both technical and creative elements required to improve rankings, to drive traffic, and to increase top visibility within search engine results.
 
22
GURU is a start-up located in center city Philadelphia (getguru.​com).
 
Metadaten
Titel
Digital Strategies
verfasst von
Andreas Graesser
Copyright-Jahr
2019
Buch
Run IT

Print ISBN: 978-3-030-14218-6

Electronic ISBN: 978-3-030-14219-3

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-030-14219-3_7