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2022 | OriginalPaper | Buchkapitel

13. Digital Tools and Platforms as the New Marketplace: Driving Digital Business in Africa

verfasst von : Ogechi Adeola, Robert E. Hinson, Jude N. Edeh, Isaiah Adisa

Erschienen in: Digital Business in Africa

Verlag: Springer International Publishing

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Abstract

The African market offers enormous opportunities for business digitisation and a shift from the brick-and-mortar model that has defined her business operations and processes. Despite an increase in the number of start-ups taking advantage of the digital space to launch new businesses, the African market is still underserved. This concluding chapter emphasises the importance of digital tools and platforms in improving service delivery and positioning service offerings beyond geographical limitations. By identifying the value of digital tools and platforms, the chapter suggests that digitalising businesses in Africa should not merely follow global trends but understand the unique needs of the African market, correctly identify the target audience, and adopt optimal technology to deliver the service. This chapter identifies the key findings from authors’ contributions in the book and offers recommendations to businesses in Africa, on effective leveraging of digital technologies.

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Titel: Digital Tools and Platforms as the New Marketplace: Driving Digital Business in Africa
verfasst von: Ogechi Adeola
Robert E. Hinson
Jude N. Edeh
Isaiah Adisa
Verlag: Springer International Publishing
Buch: Digital Business in Africa
Print ISBN: 978-3-030-93498-9

Electronic ISBN: 978-3-030-93499-6

Copyright-Jahr: 2022
DOI: https://doi.org/10.1007/978-3-030-93499-6_13