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Erschienen in:
2016 | OriginalPaper | Buchkapitel
“Don’t Drink and Drive”: Can Sensory and Experiential Factors Influence Effectiveness of Alcohol Warning Messages?
verfasst von : Courtney Szocs, Dipayan Biswas, Adilson Borges
Erschienen in: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
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Abstract
Every day, almost 30 people in the United States die in motor vehicle crashes that involve an alcohol-impaired driver. This amounts to one death every 48 minutes. The annual cost of alcohol-related crashes totals more than $51 billion… In 2010, 10,228 people were killed in alcohol-impaired driving crashes, accounting for nearly one-third (31%) of all traffic-related deaths in the United States. (CDC.gov report)