2010 | OriginalPaper | Buchkapitel
E-Commerce Leading Development Trend of New Sports Marketing
verfasst von : Zhongbin Yin, Binli Wang, Lina Wang
Erschienen in: Advances in Wireless Networks and Information Systems
Verlag: Springer Berlin Heidelberg
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The traditional sports marketing is based on sport used as a carrier to promote their products and brands which is a marketing activity as well as a means of marketing. E-commerce sports marketing is based on the traditional sports marketing, adding e-commerce support to re-arrange the advantages of e-commerce and traditional sports marketing, which, accordingly makes traditional sports marketing present more flexibility, communication and high-profit.