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Erschienen in:

2018 | OriginalPaper | Buchkapitel

2. E-Commerce: Mechanisms, Platforms, and Tools

verfasst von : Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

Erschienen in: Electronic Commerce 2018

Verlag: Springer International Publishing

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Abstract

Upon completion of this chapter, you will be able to:

Describe the major electronic commerce (EC) activities and processes and the mechanisms that support them.

Define e-marketplaces and list their components.

List the major types of e-marketplaces and describe their features.

Describe electronic catalogs, search engines, and shopping carts.

Describe the major types of auctions and list their characteristics.

Discuss the benefits and limitations of e-auctions.

Describe bartering and negotiating online.

Describe virtual communities.

Describe social networks as EC mechanisms.

10.

Describe the emerging technologies of augmented reality and crowdsourcing.

11.

Describe Web 3.0 and define Web 4.0 and Web 5.0.

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Nächstes Kapitel Retailing in Electronic Commerce: Products and Services

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Titel: E-Commerce: Mechanisms, Platforms, and Tools
verfasst von: Efraim Turban
Jon Outland
David King
Jae Kyu Lee
Ting-Peng Liang
Deborrah C. Turban
Verlag: Springer International Publishing
Buch: Electronic Commerce 2018
Print ISBN: 978-3-319-58714-1

Electronic ISBN: 978-3-319-58715-8

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-319-58715-8_2

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