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Erschienen in:
A World of Creative Intelligence Kapitel lesen Erstes Kapitel lesen

2022 | OriginalPaper | Buchkapitel

12. Elegance of Expression – Aesthetics, Genesis and Persuasion

verfasst von : Rouxelle de Villiers, Louise Luttig

Erschienen in: The Handbook of Creativity & Innovation in Business

Verlag: Springer Nature Singapore

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Abstract

In this chapter we deal with the third and fourth indicators of creativity (after novelty/new/unique and appropriateness/effectiveness), namely elegance of expression and genesis. The final two pieces of the jigsaw to understand and assess creativity involve firstly a genii’s ability to persuade someone that the idea or creative product is valuable and has merit. Secondly, the idea’s value is increased, the lifespan extended and its impact on society broadened when the idea leads to further extension, expansion or related novel ideas that germinate from the roots of this new idea.

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Vorheriges Kapitel Design Thinking as a Problem Solving Tool
Nächstes Kapitel Intention to Create Meaningful Outcomes: Tenders, Bids and Client Pitches
Anhänge
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Fußnoten
1
Walt Disney Imagineering© “is the creative engine that designs and builds all Disney theme parks, resorts, attractions, and cruise ships worldwide, and oversees the creative aspects of Disney games, merchandise product development, and publishing businesses”.
 
2
Replication, redefinition, incrementation, and reinitiation are used in the sense used and defined by Sternberg, Kaufman, and Pretz (2002) [42].
 
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Metadaten
Titel
Elegance of Expression – Aesthetics, Genesis and Persuasion
verfasst von
Rouxelle de Villiers
Louise Luttig
Copyright-Jahr
2022
Verlag
Springer Nature Singapore
Buch
The Handbook of Creativity & Innovation in Business

Print ISBN: 978-981-19-2179-7

Electronic ISBN: 978-981-19-2180-3

Copyright-Jahr: 2022

DOI
https://doi.org/10.1007/978-981-19-2180-3_12