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2018 | OriginalPaper | Buchkapitel

Emotionalise Me: Self-reporting and Arousal Measurements in Virtual Tourism Environments

verfasst von : Julia Beck, Roman Egger

Erschienen in: Information and Communication Technologies in Tourism 2018

Verlag: Springer International Publishing

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Abstract

The technological developments regarding Virtual Reality (VR) are providing new opportunities for the tourism industry. This research investigates the application of fully-immersive VR systems in tourism marketing and analyses how it influences emotional responses and decision-making. During a laboratory experiment, subjective measurements were combined with physiological measurements of arousal. Study participants were exposed to a 360-degree destination marketing video, using either a head-mounted display (HMD) or a desktop-PC. Whereas the physiological parameters of heart rate and electrodermal activity showed a significant increase with the HMD-group, subjective evaluation of emotions and decision-making did not indicate any significant differences. These partly contradicting results suggest further investigation of emotions and arousal measurement, analysis and interpretation through field experiments. Nevertheless, from subjective opinions of participants and participant observations it could be concluded that VR as a marketing tool has the potential to increase positive emotions. Taken the enthusiasm and interest for VR in tourism into account, recommendations concerning investment in VR technology are given.

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Titel: Emotionalise Me: Self-reporting and Arousal Measurements in Virtual Tourism Environments
verfasst von: Julia Beck
Roman Egger
Verlag: Springer International Publishing
Buch: Information and Communication Technologies in Tourism 2018
Print ISBN: 978-3-319-72922-0

Electronic ISBN: 978-3-319-72923-7

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-319-72923-7_1

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