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2022 | OriginalPaper | Buchkapitel

5. Empathetic Connection

verfasst von : Federico Galli

Erschienen in: Algorithmic Marketing and EU Law on Unfair Commercial Practices

Verlag: Springer International Publishing

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Abstract

This chapter explores the increased interest in consumers’ emotional private life. Algorithmic systems allow marketing organisations to create new in-depth profiles of consumers’ psychology, measure sentiment in the digital marketplace, and decipher emotional cues during the offline-online customer journey. At the same time, the expansion of language-based interfaces enables marketers to engage in new human-like interactions with consumers, generating a sense of social attachment in consumers while auctioning-o intimate spaces of their lives. This development drives consumers’ surveillance and predictive personalisation into the depths of human emotions and affective lives, which trigger new dynamics of hidden persuasion and social affection in algorithmic marketing.

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Vorheriges Kapitel Predictive Personalisation

Nächstes Kapitel EU Law on Unfair Commercial Practices

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Titel: Empathetic Connection
verfasst von: Federico Galli
Verlag: Springer International Publishing
Buch: Algorithmic Marketing and EU Law on Unfair Commercial Practices
Print ISBN: 978-3-031-13602-3

Electronic ISBN: 978-3-031-13603-0

Copyright-Jahr: 2022
DOI: https://doi.org/10.1007/978-3-031-13603-0_5