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Erschienen in:
2016 | OriginalPaper | Buchkapitel
Empirical model validation and hypotheses testing
verfasst von : Ines Nee
Erschienen in: Managing Negative Word-of-Mouth on Social Media Platforms
Verlag: Springer Fachmedien Wiesbaden
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The research model, which has been established in chapter B, represents the foundation for the empirical study and will be empirically validated in this chapter. As a research method, an experimental analysis was chosen. Since experimental designs are complex and require intensive consideration before and during the actual experiment, chapter C 1 and C 2 elaborate on the requirements for an adequate conceptualization of experimental analysis and the actual conceptualization of the experiment regarding the research model, respectively.