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Erschienen in:
2009 | OriginalPaper | Buchkapitel
Empirical Study
verfasst von : Florian Defregger
Erschienen in: Revenue Management for Manufacturing Companies
Verlag: Springer Fachmedien Wiesbaden
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An empirical study was conducted to answer three research questions concerning the current state of revenue management in the German paper, steel and aluminium industries: What proportion of companies in these three sectors currently uses revenue management? What proportion of companies in the three sectors could potentially use revenue management in order to boost their profits? Does the size of a company have an influence on the answer of the first two research questions?