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Erschienen in:

2019 | OriginalPaper | Buchkapitel

8. Engaging Audiences Through Digital Technologies

verfasst von : Ben Walmsley

Erschienen in: Audience Engagement in the Performing Arts

Verlag: Springer International Publishing

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Abstract

This chapter investigates how digital communications technologies are starting to transform philosophies and processes of audience engagement. It situates practices of digital engagement within the wider phenomena of participatory culture and social production, and acknowledges the implications of mass online migration for artists, producers, arts marketers, and policymakers. The chapter explores the relative utility of digital platforms in supporting audience development initiatives, elongating the audience experience, and realising the core marketing objective of fostering two-way communication with audiences. In order to illustrate how theories pertaining to digital engagement play out in practice, the chapter presents four case studies: National Theatre of Scotland’s 5-Minute Theatre, Bristol’s Watershed, Brooklyn Museum, and Yorkshire Dance’s Respond project.

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Vorheriges Kapitel Co-creating Art, Meaning, and Value

Nächstes Kapitel Conclusions and Implications

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Titel: Engaging Audiences Through Digital Technologies
verfasst von: Ben Walmsley
Verlag: Springer International Publishing
Buch: Audience Engagement in the Performing Arts
Print ISBN: 978-3-030-26652-3

Electronic ISBN: 978-3-030-26653-0

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-3-030-26653-0_8