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2021 | OriginalPaper | Buchkapitel

Entrepreneurial Decision-Making Process Optimisation: A Literature Review and Future Research Agenda

verfasst von : Iuliia Andreeva

Erschienen in: Empirical International Entrepreneurship

Verlag: Springer International Publishing

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Abstract

This paper develops a theoretical approach to entrepreneurial decision-making process optimisation, leveraging online and offline opportunities by building a conceptual framework. The literature review covers existing research streams on entrepreneurial decision-making and entrepreneurial opportunity and integrating them with international entrepreneurship. This study offers a conceptual framework for entrepreneurial decision-making process optimisation focusing on new market entry and growth decisions in order to select and seize a more advantageous set of online and offline opportunities and develop associated set of propositions. In doing so, this study explains opportunity discovering and evaluation processes and examines criteria for the evaluation of entrepreneurial decision-making process, two types of entrepreneurial decisions, and optimisation. This study provides theoretical and practical implications and offers detailed directions for the future research agenda.

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Metadaten
Titel
Entrepreneurial Decision-Making Process Optimisation: A Literature Review and Future Research Agenda
verfasst von
Iuliia Andreeva
Copyright-Jahr
2021
DOI
https://doi.org/10.1007/978-3-030-68972-8_7