14. Epilogue

In one of the first case studies of this book, we introduced the purpose-driven business of Tony’s Chocolonely, an original, small-scale Dutch effort to combat the forced labor, deforestation and poverty often clouding the cocoa supply chain. In subsequent chapters, we developed the argument that a clear sense of direction, a narrow list of relevant materialities and a strong focus on execution (an approach referred to in this book as vectoring) were key success factors in developing an effective, impactful sustainability strategy. We conclude the journey of Winning Sustainability Strategies: Finding Purpose, Driving Innovation and Executing Change with another powerful example from the cocoa industry, one that provides a perfect ending to the virtuous circle started in the first chapter. Barry Callebaut and its “Forever Chocolate” program provides an inspirational narrative of a multinational company pursuing a vectoring approach to its sustainability efforts and qualifying as a game changer for the complete sector (refer to Fig. 14.1).