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Erschienen in:
2023 | OriginalPaper | Buchkapitel
3. Essays
verfasst von : Tobias Röding
Erschienen in: Technology-Oriented Customer Touchpoints in Context of Services in Retailing
Verlag: Springer Fachmedien Wiesbaden
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Abstract
Research into PoS technologies has demonstrated a number of positive influences on services, such as increasing flexibility, the adaptability of frontline employees and perceived customer customisation as well as improving customer satisfaction. Recent literature has highlighted that more innovative service technologies, including AR or VR in particular, enrich the customer-service experience, heightening the entertainment value for customers and also accelerating the purchase-decision process.