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Erschienen in:
2017 | OriginalPaper | Buchkapitel
Evolution of Logistics Centers and Value-Added Services Offered in Port Areas and the Importance of Marketing
verfasst von : Afroditi-Anastasia Menegaki, Aristotelis B. Alexopoulos
Erschienen in: Strategic Innovative Marketing
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Abstract
The evolution of ports and logistics centers along with their value-added services has led to an increase in the global competition amongst these ports. The competition nowadays is focused more on the services provided by the port and less on the actual location of the port, thus emerging new challenges to the ports to keep up with the competition and maintain their customers satisfied. In the present article, we examine the evolution of ports and logistics centers, and how can marketing be used as an assisting strategic tool so as to achieve a competitive advantage in the market.