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Erschienen in:
1998 | OriginalPaper | Buchkapitel
Evolution of the Bancassurance Concept
verfasst von : Nadege Genetay, Philip Molyneux
Erschienen in: Bancassurance
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
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The ‘bancassurance’ catchword has been a topic of interest for analysts of the financial services industry in recent years. It has become so prominent in financial markets that Elkington (1993) suggests that this French expression will soon take its place in the Oxford Dictionary. In this chapter, we undertake a comprehensive analysis of what is bancassurance and the factors that have prompted the development of this strategy.