Anzeige
Erschienen in:
2016 | OriginalPaper | Buchkapitel
Examining Factors Affecting Mobile Social Media Customer-To-Customer Interactions in Real-Time Service Encounters
verfasst von : Ben Lucas, Jamie Carlson
Erschienen in: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Mobile social location based services have emerged in the marketplace as a potentially valuable mechanism for consumers in real-time service encounters to share their location, and comments about service experiences that they experience to others. Despite this growing trend, a lack of understanding exists regarding what factors drive the adoption of this form of mobile social media technology in offline service environments. This study empirically tests a theoretical model of factors influencing mobile social location based services at the time of service consumption. Implications for theory and practice of this emerging consumer behavior are discussed, with guidance for future research presented.