Examining the Factors Affecting Behavioural Intention to Adopt Mobile Health in Jordan

Health organizations worldwide express a considerable attention to utilize Mobile technology applications to provide a better health services to their people. One of the most emerging apps in this regard is Mobile health (M-health). Large amount of efforts, money, and time have been invested to provide such innovative technology. Yet, the adoption rate of these systems is still low. Additionally, such system has never been examined over the Jordanian context. Thus, this study aims to test the most important factors that could shape the intention of Jordanian people to use Mhealth. Four factors: perceived usefulness, social influence, awareness, and innovativeness were proposed as key predictor of behavioural intention. Data was collected using convenience sample size of 365 and was analyzed using structural equation modelling. The main statistical findings supported the role of perceived usefulness, social influence, and innovativeness. More discussion will also be provided regarding the current study practical and theoretical implications.