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2024 | OriginalPaper | Buchkapitel

20. Fashion and Gamification

verfasst von : Elena Cedrola, Marta Giovannetti

Erschienen in: Digital Transformation for Fashion and Luxury Brands

Verlag: Springer International Publishing

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Abstract

Over the years, gamification has found traction in the business world. Academic literature has described gamification as the use of game design elements to enhance non-game goods and services by increasing customer value and encouraging value-creating behaviors. Some examples of these behaviors are increased consumption, greater loyalty, engagement, and product advocacy. These goals can be achieved in particular by individuals belonging to generations Y and Z, who are at ease with the world of gaming. This chapter aims to illustrate the issue of gaming as it applies to the fashion industry and to consider specific cases of fashion brands that have invested in this innovative field.

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Vorheriges Kapitel Smartphones and Digital Customer’s Journey

Nächstes Kapitel Transition of Competences in the Digital Fashion Industry: Organisations and Facilitation Tools

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Titel: Fashion and Gamification
verfasst von: Elena Cedrola
Marta Giovannetti
Verlag: Springer International Publishing
Buch: Digital Transformation for Fashion and Luxury Brands
Print ISBN: 978-3-031-35588-2

Electronic ISBN: 978-3-031-35589-9

Copyright-Jahr: 2024
DOI: https://doi.org/10.1007/978-3-031-35589-9_20