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2023 | Buch

Introduction to Fashion Technology Kapitel lesen Erstes Kapitel lesen

Fashion Tech Applied

Exploring Augmented Reality, Artificial Intelligence, Virtual Reality, NFTs, Body Scanning, 3D Digital Design, and More

verfasst von: Von N. Ruzive, Peter Jeun Ho Tsang

Verlag: Apress

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

Provide a more tactile experience for your customers, who won’t even need to physically visit stores while optimizing conventional production processes and eradicating the tenuous tasks that nobody really likes to do. Reevaluate all parts of the value chain. You’ll see the ways technology has been used by fashion brands so far within design, production, marketing, and retail. Then discover the market opportunity that technologies such as 3D printing, augmented reality, and more bring into the chain. Challenge the ways in which you implement basic functions in your own practices. Despite the dominance of brick & mortar stores, digital platforms have emerged to pave the way for more diverse retail experiences with the adoption of technology in the fashion industry.

We’re talking about more than just online shopping. Tap into NFTs, online fitting rooms, and tech solutions for better customer acquisition and increased sales. Fashion tech is more than just clothing covered in LEDs. It is the adoption of value chain optimizations, customer experience enhancing tools, and advanced operations management into existing business models. When taken seriously by the industry, it will be the future of how we all sell and purchase our products and interact with them. With a particular focus on apparel, each section of this book will put a lens on the existing conventions practiced in the industry at all stages of the value chain and how the help of technology could completely transform fashion for a more cost efficient, sustainable and time efficient industry.

Use augmented reality, virtual reality, NFTs, body scanning, 3D design, and more to completely revolutionize how you approach fashion. Both as a consumer and as an amazing designer!

What You'll Learn

Become more creative in the way you hack any part of the fashion value chain

Spark inspiration for implementations of new technologies in fashion for both customers and designers

Adopt and stay forward-thinking by diving into where the industry currently is and where it is going

Who This Book Is For

Decision makers in fashion corporate companies and emerging fashion brands wondering how to innovate in the saturated fashion market, as well as, fashion students with an interest in building the future of fashion. No prior technology knowledge is needed.

Inhaltsverzeichnis

Frontmatter
Chapter 1. Introduction to Fashion Technology
Abstract
Before we can understand how technology is having a significant role in transforming the fashion industry, we need to lay out the foundations of how the system is built. Traditionally the fashion value chain has looked something like Figure 1-1.
Von N. Ruzive, Peter Jeun Ho Tsang
Chapter 2. Next Evolution of Design
Abstract
When having done something for so long, it becomes second nature; for fashion designers, drawing using pen (or pencil) to paper has always been the thing. Before the camera was introduced to the world, as we all know it, the talented painters and drawers were heavily relied on for illustrating what couldn’t previously be captured. This is one of the reasons for the amazing fashion illustrations we see today. When we say this, we particularly reflect on the early Vogue magazine issues with pages filled with animated versions of garments and fashion collections. Fast-forward to the mid-2000s, computer-aided design (CAD) gets introduced, and suddenly we are all learning how to sketch with a mouse and screen. Moving forward again, we now see all sorts of unconventional ways to draw and show a fashion design idea.
Von N. Ruzive, Peter Jeun Ho Tsang
Chapter 3. Production and the Connected Supply Chain
Abstract
Factories of the future, what will they look like? Fashion production still relies mainly on cheap manual labor to produce the 100 to 150 billion garments per year (Fashion United, 2023) compared to other verticals such as automobile and transportation. As discussed in Chapter 1, the Fifth Industrial Revolution is upon us whereby man and machine will have a more symbiotic relationship to automate tasks and achieve greater efficiencies. Boundaries are being pushed in the fields of science with R&D activities such as biomaterials, and technology is enabling the once-opaque fashion supply chain to be more accessible – accessible in terms of anyone now with a computer and Internet connection can source suppliers using user-friendly online platforms and manufacture garments in small quantities on demand at a click of a button. This connectedness in the supply chain will further increase manufacturing capabilities for brands small and large and facilitate globalization and localization at scales yet to be seen. This presents advantages such as allowing more variety of products to come to the market, thus lowering market entry barriers, but can also exacerbate issues such as overproduction.
Von N. Ruzive, Peter Jeun Ho Tsang
Chapter 4. Marketing: Beyond Physical Realities
Abstract
To be different: We’ve mentioned several times throughout this book that the fashion industry is highly saturated with brands and retailers; thus, they need to be different to stand out. Certainly fashion tech is making the marketing of fashion visually more exciting, emotionally triggering, and fantasy making, as what fashion is and always will be, especially at the higher market levels. These technologies include...
Von N. Ruzive, Peter Jeun Ho Tsang
Chapter 5. Smart Retail and Stores of the Future
Abstract
Online shopping is a popular form of retail for the fashion industry; however, the physical store is still dominating this last phase. According to Statista, 69.8% of purchases in the fashion industry in the Americas are still made via physical shopping compared to online (Statista, 2023). This means that the shopping journey is one of the most crucial to consider transforming when concerning fashion technologies. The standard format of the physical shopping experience typically runs in this order:
Von N. Ruzive, Peter Jeun Ho Tsang
Chapter 6. Minimum Effort, Maximum Output
Abstract
Budgets for innovation, either for technology or other forms of innovation, are often quite low for fashion brands compared to other budget lines such as marketing or distribution. According to McKinsey & Co (2022), “in 2021 fashion companies invested between 1.6 and 1.8 percent of their revenues in technology. By 2030, that figure is expected to rise to between 3.0 and 3.5 percent.” Even by the time 2030 rolls around, innovation budgets will still be small. This means that for many fashion brands, the expectations will be that fashion tech deployments should garner maximum output or return for very minimal effort or investment. This is slightly paradoxical as technology does require more initial outlay before the rewards can be reaped.
Von N. Ruzive, Peter Jeun Ho Tsang
Backmatter
Metadaten
Titel
Fashion Tech Applied
verfasst von
Von N. Ruzive
Peter Jeun Ho Tsang
Copyright-Jahr
2023
Verlag
Apress
Electronic ISBN
978-1-4842-9694-3
Print ISBN
978-1-4842-9693-6
DOI
https://doi.org/10.1007/978-1-4842-9694-3

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