8. Findings

This chapter discusses the main findings associated with the research study. The main findings are focused on companies who decide to invest in wind turbine technologies as part of their environmentally friendly initiatives and need to evaluate those decisions. Methods to assess such decisions robustly are recounted. Results from the 10-kW, 300-kW, and 3.5-MW wind turbine initiatives are discussed considering the novel evaluation framework. Wind turbine economic and environmental outcomes are presented and are found to be disappointing. By TBL definition, if economic and environmental sustainability outcomes are not attained, the social aspect of sustainability is also not accomplished. There appears to be a groupthink consensus that the installation of wind turbines guarantees sustainability success, an idea that is tested in this current book. The measurement of sustainability outcomes and an increase in sustainability/CSR knowledge are identified as key enabling factors in the attempts to more closely integrate corporate sustainability strategy with the overall business strategy.