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Erschienen in:
2016 | OriginalPaper | Buchkapitel
25. From Corporate Survival to Revival
verfasst von : Nabil Abu el Ata, Rudolf Schmandt
Erschienen in: The Tyranny of Uncertainty
Verlag: Springer Berlin Heidelberg
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Abstract
With increasing competition, almost every company faces some level of competitive risk. Under conditions of economic uncertainty and growing competitive threats, business leaders are increasingly called upon to discover new ways to innovate, contain costs, and grow. Within this competitive environment, disruptions caused by technology and business model innovations are becoming commonplace. In the late 1990s, the credit card processing industry was caught off guard when new market entrants created pricing pressures, which in turn led to margin erosion for the established market leaders. In this case and many others since, the complexity of modern business created obstacles that hindered the optimal execution of business strategy and plans. However, predictive emulation can help decision makers apply forward-looking insights and remedial actions at the right time to ensure the highest level of performance.