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Erschienen in:
2008 | OriginalPaper | Buchkapitel
Fujitsu Siemens Computers: Outsourcing and Supply Chain Mastery
Erschienen in: Management Quality and Competitiveness
Verlag: Springer Berlin Heidelberg
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This chapter discusses the combination of initiatives that allow a company in the hypercompetitive PC industry to remain a market leader while producing in Germany. Fujitsu Siemens Computers makes notebooks, PCs, and servers. They have to be disciplined in process improvements and cost reduction, and complement these internal activities with outsourcing to partners to survive in an industry where prices drop so rapidly that 20% volume increases are needed to generate 2% revenue growth. In addition, flexibility and innovation capability are required to tackle newly emerging markets that offer much-needed volume increases.