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Erschienen in:
2011 | OriginalPaper | Buchkapitel
Generic business strategies
verfasst von : Univ. -Professor Dr. rer. pol. Rudolf Grünig, Univ. -Professor Dr. rer. pol. Richard Kühn
Erschienen in: Process-based Strategic Planning
Verlag: Springer Berlin Heidelberg
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There are many ways in which a business might approach the task of building or maintaining concrete competitive advantages. However, management literature and strategy planning practice recommend a limited number of basic strategy types derived from a classification of possible competitive advantages. These are referred to as generic competitive strategies or generic business strategies. As Figure V.1 suggests, we propose that first a basic decision should be made as to the type of strategy and that this should then be specified by defining competitive advantages.