2015 | OriginalPaper | Buchkapitel
Getting Extra from Ordinary: Investing Long and Short in Micro- and Small Caps
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Bill Moyers once said, “Creativity is piercing the mundane to find the marvelous.”1 And yet, when most people think about investing, they gravitate almost immediately to the extraordinary. Missing the next big thing—an Apple or Google or Microsoft— feels like a fate worse than death. Investing in mundane businesses is not only not sexy, it’s not as profitable, right?